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Are you looking for ways to promote your sports business? Raising awareness of your football game or sports team is tricky on a limited budget. But it IS possible with smart marketing tactics and a few powerful tools.
In this article, we share the best sports marketing promotion ideas to take inspiration from. And we detail examples of how you can use spaigns to grow your business.
The best sports paigns use imagery to connect emotionally with the audience and a clear message that gets to the heart of the event. The results are campaigns that go viral, spreading like wildfire across the web.
The English Sports Council created the This Girl Can campaign as a way to tackle health issues like obesity through athletics.
They found more men took part in athletic activity than women, mainly due to women’s fear of people judging their image.
This Girl Can featured everyday women doing their fitness routines. And the goal was to motivate other women by example.
As a result, the original video has over 8 million views, with a hashtag that’s still going today. More importantly, it got many more women into sports to improve their health.
Under Armour’s target audience at the time of this campaign was young millennial men. The Rule Yourself campaign captured that audience with the story of Michael Phelps preparing for the 2016 Olympics.
The authentic message of the ad struck an emotional cord, which is pretty hard to achieve since young viewers lose interest if a message seems fake.
As a result, the ad became one of the most shared Olympic ads ever on social media. And to top it off, it won an award at the Cannes Lions International Festival of Creativity.
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